Objective: Educate the world on climate warming super pollutants.

My Role? I partnered with the project’s creative lead to source and select UK-based voiceover artists for the production of four audio ads scheduled to air on Sirius XM starting September 2024. Additionally, I managed all contracting and vendor relationships to support the finalization of the creative campaign ahead of New York Climate Week.

Timeline: August 2024

Objective: Develop a narrative + campaign strategy that speaks to the necessity and benefits of skills-based hiring.

My Role? I led day-to-day project management for the team and served as the main point of contact for the client. I advised on campaign strategy and development to support the planning of the next phase of the project. I also managed workshop coordination, stakeholder outreach, and external staffing for the project.

Timeline: October 2023 - May 2024

Objective: Develop a campaign strategy that re-introduces MAC as a brand committed to social impact for GenZ audiences.

My Role? I led day-to-day project management for the team and served as the main point of contact for the client. I also managed workshop coordination, and outreach to SMEs.

Timeline: October 2022 - June 2023

Objective: Examine the fast-changing fintech landscape in the Middle East, focusing on key themes like regulation, digital payments, lending, and blockchain. Through a year-long event series by the Atlantic Council’s empowerME initiative and ABANA, the project aimed to foster dialogue, highlight regional innovation, and propose actionable policy solutions.

My Role? I managed the partnership, and secured high-profile speakers to participate in the series. I advised on post-event deliverables like videos and blog articles, and supported on messaging to maximize impact and reach to our audience. You can read about one of our events here.

Timeline: March 2021 - December 2021

Objective: Adapt ABANA’s signature events to an online format during the COVID-19 pandemic, maintaining programming continuity and ensuring continued engagement with all levels of membership.

My Role: I led the transition of ABANA’s signature events to virtual platforms, overseeing event and speaker curation, partner management, and fundraising efforts.

Highlight: Launched the ABANA CEO Series, a conversation with senior leaders in the finance industry offering an exclusive look at the future of finance amidst ongoing geopolitical changes. Notable speakers included: Mohamed El-Erian (Queen’s College; Allianz), Hutham Olayan (The Olayan Group), Larry Fink (Blackrock), David Rubenstein (The Carlyle Group), and Eddy Maroun (Anghami).

Timeline: March 2020 - December 2021

Objective: Design and launch an annual fellowship for Arab and Arab-American students pursuing an MBA or finance-related postgraduate degree.

My Role? I led the design, recruitment, and implementation of the fellowship. I curated a two-day event schedule for fellows, including meetings with prominent institutions such as HOF Capital, Amun, PwC, Localized, Wafra, and Goldman Sachs.

Highlight: In 2018, I extended our recruitment efforts into the MENA region by establishing a partnership with the American University of Beirut, enabling us to sponsor two fellows from the region to join the program.

Timeline: August 2018 - December 2021