I specialize in managing and producing digital and creative campaigns, as well as small to large-scale programs and events.

Born and raised in Cairo, Egypt. Lived and learned in New York and London.

Currently, I partner with international organizations and foundations, at Purpose, to bring to life impactful campaigns that tackle pressing global issues, such as climate change, migration, and refugee rights. My expertise blends global campaign production with trusted messenger engagement to strengthen and empower communities to take action.

Previously, I led programs and events at ABANA, fostering collaboration between MENA-based tech startups and US investors.

I also managed political media campaigns at Independent Diplomat; my role focused on amplifying civilian reporting & civil society engagement from Syria, Palestine, and Western Sahara. In 2018, I co-led the production of the first Global Summit of Refugees.

My academic background includes an MA in Media and Politics in the Middle East from SOAS, University of London, and a BA in Political Science and French Studies from Fordham University in New York.